The new face of MAC cosmetics label stirs the web. For once, there is no question of nudity, or hyper thin teen but muscle model. For a bodybuilder, an American of Serbian Jelena Abbou, who was selected by MAC to be an ambassador for their new campaign "Strengh" (force).The label cosmetics MAC plays traditional representations of beauty, at least those in the media. Many of them also welcomed this initiative, the image of Jenna Sauers Jezebel site: "Her body is so different from the physical ideal that we usually try to impose on women." For its part, The Huffington Post believes that "the picture is a small effect, in the best sense."
If the staging of this body type is new to MAC, the label has been used, however, often muses unusual and showed Lady Gaga, Daphne Guinness or the nonagenarian Iris Apfel in his campaigns.
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