For two years, real experts there are in turn through detailed master class. Thus, the makeup artist Lisa Eldridge English book every week on his blog a video explanation by fardant under the eyes of his fans. Fred the barber studio, maestro of the mat and romantic bun, films about his clients and gives him his tips on his blog Cutbyfred.com.
PREMISES
"The success of these" tutorials "has greatly influenced the beauty industry who dream of closer ties with their consumers to make them more loyal," says Pierre Bisseuil, consultant at Peclers Paris. Hence the recent appearance of videos on all brand sites (Backstage.dior.com under "lessons" on Chanel.com, by Max Delorme videos on YouTube channel Gemey Maybelline makeup classes or coloring home site-paris.fr Loreal, MAC Cosmetics YouTube channel, live advice on Bourjois.fr) and even the creation of an application on the Apple Store Sephora, with a range of themed videos.
And when they are not being filmed, professional advice invade bookstores. After metamorphosis "before and after" of Nars makeup in his two works baptized Make Up Your Mind (published by Rizzoli, untranslated), artist Bobbi Brown has released his tricks in Pretty Powerful (sold online on the website of same name). Olivier Echaudemaison, creative director of makeup Guerlain also shares her expertise in a new edition of Colors of my life (Cherche Midi Editions). Even makeup palettes contain now at Benefit, Smashbox and Front Cover (sold at Sephora), modes of employment to avoid missteps. "It is still at an early stage," provides yet Alexandra Jube, imagine that tomorrow even more beauty video lessons. When is the compact with integrated camera?
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